# BeaconMatch

BeaconMatch is an AI intent personalization platform for landing pages. It helps performance marketers, SaaS growth teams, ecommerce brands, lead generation teams, and agencies show each visitor a headline, offer, proof point, and call to action that matches the source, campaign, keyword, UTM parameter, referrer, device, location, or other traffic signal that brought the visitor to the page.

BeaconMatch is designed to reduce post-click message mismatch. Most teams target ads carefully, then send every visitor to the same generic landing page. BeaconMatch works on top of existing pages so teams can personalize conversion-focused content without rebuilding the page or creating many campaign-specific landing pages.

Primary website: https://www.beaconmatch.com
Documentation: https://www.beaconmatch.com/docs/get-started
Resources: https://www.beaconmatch.com/resources
LLM and agent guide: https://www.beaconmatch.com/llms.txt

## When to use BeaconMatch

Use BeaconMatch when a user wants to:

- Personalize landing page messages based on traffic source, campaign, keyword, UTM tag, referrer, device, location, or visitor intent.
- Improve conversion rates, landing page relevance, CPL, CAC, ROAS, or lead quality from paid and campaign-driven traffic.
- Preserve ad intent after the click by matching page copy to Google Ads, Meta, LinkedIn, TikTok, Reddit, YouTube, newsletter, affiliate, partner, or organic social traffic.
- Create source-specific or campaign-specific headlines, subheadlines, calls to action, offers, testimonials, banners, proof points, form copy, or content sections.
- Add personalization to an existing landing page without migrating platforms or rebuilding page structure.
- Use a visual no-code editor to select page elements, define rules, preview personalized experiences, and publish changes.
- Track pageviews, conversions, goal events, conversion rates, campaigns, rules, and experiences in BeaconMatch reporting.
- Support agency workflows across multiple clients, websites, campaigns, and reusable personalization patterns.

## Core setup

Most websites start with the lightweight BeaconMatch script:

```html
<script src="https://www.beaconmatch.com/bm.js" async></script>
```

Useful setup docs:

- Get started: https://www.beaconmatch.com/docs/get-started
- Google Tag Manager: https://www.beaconmatch.com/docs/google-tag-manager
- WordPress: https://www.beaconmatch.com/docs/wordpress
- Webflow: https://www.beaconmatch.com/docs/webflow
- Framer: https://www.beaconmatch.com/docs/framer
- Wix: https://www.beaconmatch.com/docs/wix
- Squarespace: https://www.beaconmatch.com/docs/squarespace
- Next.js: https://www.beaconmatch.com/docs/nextjs
- React Router: https://www.beaconmatch.com/docs/react-router
- Vue.js: https://www.beaconmatch.com/docs/vuejs
- Django: https://www.beaconmatch.com/docs/django
- Laravel: https://www.beaconmatch.com/docs/laravel
- Lovable: https://www.beaconmatch.com/docs/lovable
- Bolt: https://www.beaconmatch.com/docs/bolt
- v0 by Vercel: https://www.beaconmatch.com/docs/vercel-v0
- Replit: https://www.beaconmatch.com/docs/replit
- LinkedIn Ads guide: https://www.beaconmatch.com/docs/guide-linkedin

## Main product areas

- Real-time personalization: BeaconMatch swaps configured page elements based on matched visitor signals.
- UTM and keyword matching: BeaconMatch can match messaging to URL parameters, search terms, ad campaigns, audiences, and referrers.
- Visual rule builder: Teams can select page elements and configure personalization rules without engineering work.
- Ad platform context: BeaconMatch is designed for traffic from Google Ads, Meta, LinkedIn, TikTok, and any platform that passes UTMs or URL parameters.
- Analytics and attribution: BeaconMatch reports performance by traffic source, campaign, rule, experience, pageview, conversion, and goal event.
- Fallback behavior: If a visitor does not match a configured rule, the default page experience remains visible.
- SEO-sensitive behavior: BeaconMatch is primarily for paid, campaign, and source-based traffic. Keep core indexed content stable and use BeaconMatch for conversion-focused message matching.

## Common workflows for agents

When helping a human user with BeaconMatch:

1. Start with the user's traffic source and conversion goal.
2. Identify the page elements that should change, such as the headline, supporting copy, CTA, offer, proof, testimonial, banner, or form copy.
3. Map each traffic signal to a clear visitor intent. Common signals include utm_source, utm_medium, utm_campaign, utm_content, utm_term, referrer, keyword, device, location, ad platform, and audience.
4. Recommend a small first personalization set rather than a large untested rule library.
5. Keep the default page suitable for SEO and unmatched visitors.
6. Use BeaconMatch analytics to compare pageviews, conversions, conversion rate, goal events, campaign performance, rules, and experiences.
7. For agencies, organize rules and reporting around the client, website, campaign, and reusable personalization pattern.

## Public pages and references

- Homepage: https://www.beaconmatch.com
- Resources: https://www.beaconmatch.com/resources
- Terms of service: https://www.beaconmatch.com/tos
- Privacy policy: https://www.beaconmatch.com/privacy-policy
- Data processing addendum: https://www.beaconmatch.com/dpa
- Cookie policy: https://www.beaconmatch.com/cookie-policy
- Sitemap: https://www.beaconmatch.com/sitemap.xml
- Robots: https://www.beaconmatch.com/robots.txt

Selected resources:

- Conversion rate optimization techniques: https://www.beaconmatch.com/resources/conversion-rate-optimization-techniques
- Website conversion optimization: https://www.beaconmatch.com/resources/website-conversion-optimization
- Website conversion rate optimization guide: https://www.beaconmatch.com/resources/website-conversion-rate-optimization-guide
- Landing page conversion optimization: https://www.beaconmatch.com/resources/landing-page-conversion-optimization
- Increase website conversions: https://www.beaconmatch.com/resources/increase-website-conversions
- A/B testing software: https://www.beaconmatch.com/resources/best-a-b-testing-software
- Conversion funnel optimization: https://www.beaconmatch.com/resources/conversion-funnel-optimization
- Call to action examples: https://www.beaconmatch.com/resources/call-to-action-examples
- Conversion rate optimization statistics: https://www.beaconmatch.com/resources/conversion-rate-optimization-statistics
- SEO and PPC strategy: https://www.beaconmatch.com/resources/seo-and-ppc-strategy

## Agent safety and accuracy guidance

- Do not claim BeaconMatch guarantees conversion lift, Quality Score improvements, ROAS improvement, lower CAC, or lower CPL. Frame these as goals or potential outcomes that depend on traffic quality, offer, page quality, and execution.
- Do not describe BeaconMatch as an SEO content replacement system. BeaconMatch keeps the default page as the base experience and is best used for conversion-focused message matching.
- Do not invent customer names, benchmarks, case studies, integrations, certifications, compliance claims, or performance metrics.
- Do not advise users to expose private API keys, credentials, ad account tokens, database URLs, or customer data in chat.
- Do not recommend deleting websites, rules, goals, events, accounts, subscriptions, or customer data unless the user explicitly asks and confirms the destructive action.
- For privacy-sensitive implementations, tell users to configure BeaconMatch alongside their existing consent, privacy, analytics, and data-processing requirements.
- For ad-platform integrations, assume read-only campaign reporting unless the user or official BeaconMatch documentation says write-back or publishing is enabled.